Arise Health Plan originated as Prevea Health Plan, a health plan created by a group of physicians who wanted to be involved in both sides of the health spectrum – delivering quality health care and quality health plans. Prevea Health Plan evolved into WPS Prevea Health Plan in June 2005, when WPS Health Insurance purchased the assets of Prevea Health Plan and formed a new wholly owned subsidiary. But it wasn’t until October 2006, when WPS Health Plan was rebranded as Arise Health Plan, that the transition was complete. Today, Arise Health Plan has all the benefits of its parent company – in the form of technology and resources – but because it’s its own subsidiary, it can be responsive to members’ needs and the needs of the health insurance market.